https://www.marcbrudzinskiportfolio.com/home daily 1.0 2026-02-16 https://www.marcbrudzinskiportfolio.com/natureinspirationwalk daily 0.75 2024-05-18 https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627314282488-SXVTLQGBQ4NLJUEMMTQO/Sans+titre+62.png nature inspiration walk teams can get bogged down by complications in the middle of a project, or feel uninspired to continue reframing is a necessary step in most projects, but it often depends on an unexpected, “magic” connection being made in someone's brain biomimicry might inspire a reframe, but many of us don't have extensive biological knowledge from which to draw inspiration hypothesis: A guided Inspiration Walk through Nature informed by previous research into inspiration, attention, re-framing, and biomimicry can help designers find new inspiration — and maybe even reframe complex problems. https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627319020135-8HR8LB3W0OXQOVYIO2MF/cover+and+bib.PNG nature inspiration walk - First Iteration small paper booklet with clear, ordered steps; independent of smartphone includes prompt to view the problem at different scales, inspired by the different scales in nature includes prompt to consider natural patterns as metaphors for human systems hand-drawn illustrations make it more engaging; greyscale illustrations help not to distract the eye from the colors in nature bibliography lends credibility to an unusual activity in order to validate the users’ leap of faith in using the guide, bibliography also links to examples of the successful use of biomimicry https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627320112084-5BGONG4TCVXG2ZMYZ723/meetup+screenshot.png nature inspiration walk - tested on three groups: financial service executives, undergraduate anthropology students, MeetUp group members What I learned through testing: users not only leaned into it, but drew satisfying and stimulating connections strangers shared very personal stories with the group however, possible reframes of personal problems were limited by not seeing them as part of a larger social system many users are quick to engage in metaphoric thinking — but without an infusion of new information from natural science, their metaphors may only reinforce pre-existing mental frameworks https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627321854780-15703QIF896OVF7R4Y84/Screen+Shot+2021-07-26+at+1.37.53+PM.png nature inspiration walk - because testing showed: that users needed guidance to expect to reframe their problem, rather than ideate solutions for it to see their problem in systemic terms (which would allow them to arrive at a reframe by reconfiguring parts of the system) I changed: the part of the guide preceding the walk in nature to set expectations to cast the initial problem in systemic terms https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627322181171-8LLSF7ESRQ717QMY1YKC/get+more+info.PNG nature inspiration walk - because testing showed: some users needed a prompt to learn something new from natural science, in order to get out of their usual way of thinking I added: a prompt to do research online during the walk https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627323348476-B47AZM6H8FXINX7RDR2F/Screen+Shot+2021-07-26+at+2.03.51+PM.png nature inspiration walk - because testing showed: the most magical moments of the Meet-Ups were not so much about re-framing systemic problems but about sharing stories of loss with strangers as the pandemic wanes I added: debrief in pairs — a moment for each participant to share something from their walk, with just one new person from the group, so that even shy people will leave the experience having shared thoughts with one other person https://www.marcbrudzinskiportfolio.com/testing daily 0.75 2024-05-18 https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627351625052-90W44R2TOJ3Q5TCQSAL4/inspiration+walk+notes.jpg testing - Context financial services executives work inside all day followed the guide individually and then met to discuss in person Questions to answer through testing Is this too weird or open-ended for executives to do with colleagues? Is it structured enough for them to complete it? Will it make a difference? What I learned They set out tentatively, but many came back with deep reflections The group conversation after the walk transformed their reflections into energizing and pertinent insights for the project at hand. Some of them didn't accept the relevance of the activity until I told a story about biomimicry used successfully in service design. https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627356398703-57RZW6NSYYL3V86021TB/zoom+from+nye+card.png testing - Context undergraduate anthropology students followed the guide individually and met to discuss over Zoom Questions to answer through testing if I make the guide engaging enough, will they devote time to each step without rushing through? Will they find meaning in the parts of nature they encounter in their walk? Will they share their problems and insights with classmates? https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627353614295-199XQXKT7MKW0Y91AO2E/prospect+park+map.png testing - Context public MeetUp group in NYC public parks during easing of pandemic lockdown restrictions https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627355060068-5ESYSY98TVDOQI01GUSH/step+1A+second.PNG testing - Questions to answer through testing If I include a new step to set expectations for reframing problems rather than solving them, will this help participants use the guide? If I include a new step to recast their initial problems in systemic terms, will it help them reconfigure the problem in response to the inspiration they derive from nature? https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627355114625-JMGTU54SJ4L1646Z6U54/step+1B+second.PNG testing If I include a new step to recast their initial problems in systemic terms, will it help them reconfigure the problem in response to the inspiration they derive from nature? https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627355160198-R1Y3TU2TSDHHY58K8BZ4/get+more+info.PNG testing If I include a new step to prompt online research, will it enrich the reframe or distract from it? https://images.squarespace-cdn.com/content/v1/60f83d47a2a83f66c57cb86f/1627354697771-RE0WHQSDPKAXTB1L95O4/Screen+Shot+2021-07-26+at+2.03.51+PM.png testing - What I Learned People showed up, and shared very personal stories with a group of strangers. 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